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The Diabetes Educator

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Journal of Health Psychology
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Effective Decision-making

A Negotiation Perspective for Health Psychology and Health Communication

Scott C. Ratzan

Emerson College, Boston, MA

This article examines the critical role of communication and interpersonal negotiation in provider/consumer relations. Only through the use of strategic and competent communication can providers and consumers work cooperatively to make effective health-care decisions. A conflict resolution/shared negotiation model is presented to illustrate how communication can facilitate cooperative decision- making in health care. The model emphasizes cooperation, trust and mutual adaptation between providers and consumers. A case study is then presented to illustrate further the model and cooperative health-care decision-making processes.

Key Words: compliance • decision making, health communication, medicine • negotiation, relationship development

Journal of Health Psychology, Vol. 1, No. 3, 323-333 (1996)
DOI: 10.1177/135910539600100306


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