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Journal of Health Psychology
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Peer Crowd Identification and Indoor Artificial UV Tanning Behavioral Tendencies

Jerod Stapleton

Pennsylvania State University, USA, jerod{at}psu.edu

Rob Turrisi

Pennsylvania State University, USA

Joel Hillhouse

East Tennessee State University, USA

In this study, the relation between peer crowd identification and indoor tanning behavioral tendencies was examined. Participants were 174 undergraduate students at a large university in the USA. Results indicated peer crowd identification was significantly associated with indoor artificial UV tanning behavioral tendencies (attitudes, normative beliefs, past year use and intentions) independent of gender and skin type. Participants who identified with the popular peer crowd were at the greatest risk for indoor tanning UV exposure while identification with the brain crowd was protective against such behavior. The findings are discussed in terms of implications for future skin cancer intervention efforts.

Key Words: artificial tanning • attitudes • peer crowd • skin cancer • tanning salons

Journal of Health Psychology, Vol. 13, No. 7, 940-945 (2008)
DOI: 10.1177/1359105308095068
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