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A Q-methodological Investigation into the Meanings of Cigarette Consumption

University of the West of England, UK, tim.moss{at}uwe.ac.uk

Emma Bould

Lancaster University, UK

This Q-methodological study identified shared subjective explanations of smoking among non-smokers, current smokers and ex-smokers, to consider whether some representations were protective or facilitated quitting. Four factors were identified: named independent addiction; independent non-addiction; anti-smoking; and social addiction. The first two factors were dominated by current and ex-smokers, and the last two by non-smokers. Differences emerged on the use of the `addiction' concept, the use of smoking as a tool for affect management, the role of image manipulation and the general positive and negative perceptions of smoking. The functional use of the different shared smoking representations is discussed.

Key Words: Q-methodology • smoking • subjective representation

Journal of Health Psychology, Vol. 14, No. 1, 36-42 (2009)
DOI: 10.1177/1359105308097941


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