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Journal of Health Psychology
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Pre-wedding Weight Concerns and Health and Beauty Plans of Australian Brides

Ivanka Prichard

Flinders University, Australia, Ivanka.Prichard{at}flinders.edu.au

Marika Tiggemann

Flinders University, Australia

This study investigated the prevalence of appearance and weight-related concerns in 879 Australian brides-to-be recruited from five bridal websites. Close to 75 per cent of the sample intended to exercise more and follow a ‘healthy eating plan’, while over 35 per cent planned to cut fat or carbohydrates out of their diets. On average, participants wished to lose over 8kg (18lbs) by their wedding day, and one-third had been told to lose weight by someone else for the wedding. These findings demonstrate the salience of appearance concerns among brides-to-be and highlight the need to promote a healthier bridal body ideal.

Key Words: appearance • body image • brides • healthy behaviours • weddings • weight

Journal of Health Psychology, Vol. 14, No. 7, 1027-1035 (2009)
DOI: 10.1177/1359105309342905
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