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Journal of Health Psychology
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Social Representation of AIDS among Zambian Adolescents

H...l»ne Joffe

University College London, UKh.joffe{at}ucl.ac.uk

Nadia Bettega

London School of Hygiene and Tropical Medicine, UK

This study explores shared thinking about HIV/AIDS among Zambian adolescents. With high numbers affected, the question is how this group represents its risk. Social representations of the origin, spread and risk of HIV/AIDS were gleaned via 60 semistructured interviews with urban 15 to 20 year olds. A systematic analysis revealed a shared picture: AIDS was linked to the West, God and teenage girls; its spread lay beyond the control of adolescent boys and men; and the personal sense of vulnerability was low. The results are discussed in light of their corroboration of the finding that social representations of danger can be identity protective, yet also system justifying. The potential transfer of such findings to psychological theory and to health campaigns is considered.

Key Words: blaming ‘the Other’ • females as vectors of disease • HIV/AIDS • identity and power • social representations

Journal of Health Psychology, Vol. 8, No. 5, 616-631 (2003)
DOI: 10.1177/13591053030085011
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